Hayward Gallery

 

Based in Waterloo, London, the Hayward Gallery is one of the UK’s leading public art galleries.

In the summer of 2012 the gallery programmed a series of unusual ‘classes’ devised by leading artists such as Tracy Emin and Antony Gormley. 

The marketing campaign brief was to create something to attract those that love learning, but might be put off by anything too formal. 

(Art Director Gail Foster)