Southbank Centre's
Festival of Love



Southbank Centre's 2014 summer festival was built around the theme of love. 

The Ancient Greeks had a variety of words for 'love' depending on the context. Seven of them were chosen as departure points for the talks, debates and exhibitions at the festival.

Storge = family love
Ludus = flirtation
Philia = love of a teammate / fellow solider
Pragma = love that endures (such as a long-married couple)
Agape = love of humanity
Philautia = self love
Eros = sexual and romantic love


Art director Gail Foster and I worked up this fun campaign which drew on the enquiring nature of the festival.

To move onto the next slide, just click anywhere within the frame.

Viewing on mobile? Turn phone sideways for best results